In 2018 I participated in the creation team of the experimental communication agency at Universidade Anhembi Morumbi, AGCOM. In this internship program I had the pleasure of working on the production of an event aimed at more than 3,000 communication students at the University. Every year the event took place under the name Proweek, but due to the change in management of the university’s coordination, a new name for the event was requested that year… This, the “Despertaê: Ciclo de Palestras de Comunicação” was born.