CUSTOMER PROJECT | KV, DIGITAL ARTS & GUIDES:
GITI FOOR ALL CAMPAIGN
Giti for all is an aspirational campaign by the multinational tire company Giti, founded in Singapore in 1993.
I was responsible for creating the moodboard and key visual of the campaign that were used as a basis for the deployment of campaign pieces and materials.
GITI STORE STANDARDIZATION MANUALS
In 2024, we received an international request for a store standardization project to be implemented in GITI stores around the world. The briefing, customer service, and project management were handled by Gabriel Ribeiro in collaboration with the Brand & Marketing Coordinator for Latin America, Luciana Otsuki. The project was carried out in parallel with the architecture team from Uptown, led by architects Estela Coletta and Giulia Iwata, and the layout and visual completion of the guide were produced and managed by me.
*Manuals delivered in: PORTUGUESE | ENGLISH | SPANISH
