This KV was developed by Agência Lamarca’s creative team, specifically under my guidance and conception of the entire concept to be worked on in the client’s storytelling. The Prosex team informed through the briefing that they would like to talk about sex in a way that is not pejorative and explicit like many brands do. Sex should not be taboo, but treated in a light, informative, and entertaining manner.

GREEK STATUES: Like the great sculptors of the Renaissance, the idea of using Greek images came from the need to represent the sex, sexuality and sensuality of the human body in a faithful way and at the same time as art.

COLOR PALETTE: Mixed palette, from brighter tones to pastel tones. In this way we are able to communicate to everyone regardless of sexual orientation, gender identity and expression. In addition, with a mixed palette it is possible to work with more sensitive themes in a playful way.